Apple Inc. (AAPL) - Company Profile - 2026-04-13

Company Overview

Apple Inc. is a United States-based technology company known for designing, manufacturing, and marketing a broad range of consumer electronics and related services. Headquartered in Cupertino, California, the company offers devices including iPhone, Mac, iPad, and a portfolio of wearables and accessories such as AirPods, Apple Vision Pro, Apple Watch, Beats products, HomePod, and Apple TV. It provides AppleCare support, cloud services, and operates platforms like the App Store, which distributes apps and digital content, along with advertising services through licensing and its own platforms. Apple also offers subscription services such as Apple Arcade, Apple Fitness+, Apple Music, Apple News+, and Apple TV+, as well as financial products like Apple Card and Apple Pay, and licenses its intellectual property. The company serves consumers, small and mid-sized businesses, education, enterprise, and government markets, selling products through its retail and online stores, direct sales force, and third-party carriers and resellers. Apple was founded in 1976 and is publicly traded; it is widely associated with its long-standing emphasis on integrated hardware, software, and services. The company maintains its headquarters in Cupertino, California and employs about 150,000 people. Website: https://www.apple.com

Business and Operations

Apple designs and sells a diversified portfolio of hardware and software services. Core hardware franchises include smartphones, personal computers, tablets, wearables, and related accessories. In addition to devices, Apple operates an expansive ecosystem of software and services, including cloud services, digital content, app distribution, and advertising platforms. The company distributes third-party applications through its App Store and extends its reach via direct retail and online stores, as well as through third-party cellular network carriers and resellers. Subscriptions across gaming, fitness, music, news, video content, and financial services contribute to recurring revenue streams, complemented by licensing of intellectual property. Apple’s business model emphasizes integrated hardware and software to deliver a cohesive customer experience across consumer, education, enterprise, and government markets.

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Share Structure and Ownership

Top institutional holders:

Trading Activity

Recent Price Action

Strengths

Considerations

Summary

Apple Inc. is a large U.S. technology company with a broad hardware and services ecosystem, headquartered in Cupertino. It reports a market cap near $3.81 trillion and trailing revenue of about $435.62 billion, supported by substantial free cash flow and high profitability metrics. The latest close on 2026-04-13 was $259.20, with a 1-year change of +27.99% and a 52-week range of $189.81 to $288.62. Institutional ownership is prominent, and the share structure shows a sizable float with a majority held by institutions.